While everyone is worried about their Flash videos not being able to play on iPad’s, ClickStreamTV users don’t have to. As promised, our open source system allows for quick updates and is able to stream to any emerging technologies. No apps need to be downloaded, no IT knowledge is needed.

ClickStreamTV will seamlessly deliver video to the iPad using Apple’s preferred H.264 codec, in addition to Macs, PCs and smartphone devices, including the iPhone, BlackBerry and Android. The iPad is one of the first technologies not to support Adobe Flash, the most common video format used today.

“Apple’s iPad is going to revolutionize the streaming media industry,” said Kevin Yahl, president of Digital One. “We recognized early on that the industry is ever-changing due to emerging technologies and built our system to be adaptable.”

ClickStreamTV’s open source-based platform encodes and delivers video in multiple formats from one central management system, providing businesses the flexibility to reach their greatest potential audience. The platform does not limit video support to one format, but enables viewers to watch video in Flash, Windows Media, and appropriate formats for smartphones and the iPad.

ClickStreamTV’s single system also features an exclusive Speed and System Wizard, which automatically detects the viewer’s media device and streams the optimum video quality and correct format to the viewer.

“We are continuously improving ClickStreamTV to be the most complete, integrated and easy-to-use system,” said Yahl. “Our clients will never have to reinvest in a new streaming solution, download new applications or develop their own extensions to be able deliver video to any device.”

ClickStreamTV clients will now be able to begin using the new encoding feature and deliver video immediately to the iPad.

Remember when you would open your inbox and find yourself overloaded with pages and pages of text? Times changed and emails became more complex, with images taking the place of text-filled documents. With high-speed internet becoming the norm in today’s digital world, static e-mails are not aging well. Now that the speed of instant messages and blackberries have reduced the importance of text based email, businesses are suddenly in need of a new tactic to keep clients checking their inboxes. This is where companies take a page from the web 2.0 trend of video sharing and adapt it into a viable alternative to text emails- Video Email. Rather than waiting for clients to stumble upon their sites, businesses are now able to use video to communicate directly with their consumer.

In the past several years, viewing online video has grown to become a daily activity for many internet users. A Comscore survey found in 2007 that 138 million internet users in America watch videos online.
This translates to three out of every four U.S. internet users, a market that video providers cannot ignore. You might be thinking, why video email? Why not just have the videos posted on your site and let the customers come to you? Surely the effectiveness of sites like YouTube succeed in the mentality that if you build it they will come. Sending a simple email message may seem like the way to inform customers of video content, but why tell them when you can show them? Video email
doesn’t have recipients wade through paragraphs of text. Instead they are able to see and hear the video as soon as they receive the email, receiving your intended message in a fraction of the time it takes with traditional email.

See how ClickStreamTV handles video email.

Companies are seeing that online advertising has become one of the most effective ways of gaining customers and instilling brand recognition in their existing consumer base. According to a report on Wired, advertising on the web has grown 15% since the start of the year:

Internet advertising revenues in the U.S. were $11.5 billion for the first half of 2008, a new half-year growth record that represents a 15.2 percent increase from the same period in 2007.

Growth in the second quarter of ’08 slowed slightly, with a 12.8 percent increase over the same period in 2007.

When a small business looks to invest in online marketing, one of their options beyond paying for ad space is to create their own multimedia sections to attract visitors. Grocer Moo and Oink created Moo TV, using online video to compile their commercials to not only increase their sales with loyal customers, but also attract new customers and attention with different marketing techniques.

Even with the current economic crisis, many businesses are finding online marketing to be their most affordable and effective means of reaching potential consumers.