Technology is always changing
The evolving space of online video calls for a video delivery platform that can always be modified to work with emerging technologies. As history has shown, new, improved technology will always emerge and out date previous innovations. For example, Real Player was the first dominant online video player in 1995, exceeded by Windows Media and then Flash, which is currently the most popular player for online video. Another example is the the introduction of smartphones, which have taken online video a step further from the computer, enabling viewers to watch video when and where they want.
Without the ability to adapt to new technologies, a video delivery platform will not survive.
Open Source – The solution to evolving technology.
Open source technology is not owned by a particular developer or company, unlike Flash, for example, which is a closed source technology owned by Adobe. Open source refers to the method used to design the markup for technology and is released to the public for collaboration. People may freely change and use the open source markup to create their own product or service without dealing with ownership licenses.
ClickStreamTV was built using open source languages including HTML, SQL, Perl, PHP, JavaScript and AJAX. This allows the ClickStreamTV developers to create a unique product that they can continuously change or modify when needed.
Why does ClickStreamTV use open source technology?
Reliability
ClickStreamTV provides a solution to the evolving technology and is able to adapt by using open source markups. Open source technology allows for quick updates, changes/fixes for bug problems and extensions to the infrastructure to make it compatible with new or emerging technologies, reducing the need to build an entirely new product.
Users of ClickStreamTV will never have to wait for product updates or reinvest in a new product. However, with closed or proprietary software, often used by ClickStreamTV’s competitors, developers own the rights to the software and provide untimely changes and upgrade releases for users.
Compatibility
ClickStreamTV also provides a solution to meet the expectations and demands for high-quality video by allowing businesses to reach a wider audience. ClickStreamTV delivery system sends video to any viewer regardless if they are using a Mac, PC, iPhone, BlackBerry, Windows Mobile or Flash, Windows Media Player, etc.
No other product has the technology to deliver streaming video from the same encode to any computer system or browser nor can promise compatibility with future developments.