Online video for high schools and middle schools is a great way for schools to communicate and engage their community. From filming events or classroom lectures with a professional camera to using a user friendly, portable flip camera, school faculty and staff have endless possibilities of sharing their message online to students, friends, family and alumni.

For example, several Southwest Chicago Schools including high schools from District 230 and middle schools from District 140 using ClickStreamTV to broadcast their graduations live on the internet. District 230 had first used ClickStreamTV  in 2009 to broadcast their high school ceremonies, and once again used ClickStreamTV in 2010. Although colleges and high schools have streamed their ceremonies live for a couple years now, District 140 led the way for middle schools to use this ground breaking technology and stream their eighth grade ceremonies live as well!

ClickStreamTV provided the Southwest Chicago Schools with an easy-to-use, branded video player for the schools to stream their live video of the graduations ceremonies on the web.  ClickStreamTV was built for users without any IT knowledge, so any staff or faculty member could use the system. The ClickStreamTV system also provided comprehensive video statistics for the schools to monitor the graduation viewers.

Answering the schools’ need for a simple system for friends and family to use, ClickStreamTV system allows the school’s viewers to watch videos from any computer system, smartphone and iPad.  They can also easily navigate through other video content on the schools’ video player, such as past school productions that may be viewed on demand.

With ClickStreamTV’s system and support, District 230 could easily stream their graduation live and add video for on demand viewing, such as the archived ceremony or special events to their ClickStreamTV player.

The schools successfully streamed their live graduation to over 7,000 people who were unable to attend the ceremonies. The system’s automated statistic tool track their video content effectiveness, which helped the schools to evaluate how their videos were received by viewers. With ClickStreamTV, the schools are now able to communicate more effectively with the community by streaming video live or on demand of their graduation ceremonies, sports games, and school productions to special events. They can even improve their email communications by using ClickStreamTV’s Video Email tool, which allows them to target recipients with their videos and messages, and track their effectiveness with the ClickStreamTV statistics tool.

ClickStreamTV’s unlimited video email capability, a feature of the turn-key, complete online video solution, proves to be a successful tool for email marketing campaigns.

“ClickStreamTV provided us with the flexible marketing tool that we were looking for,” said Ed Sterczek, President of Mass Marketing Insurance Consultants, Inc in Orland Park, IL. “Their video email tool helped us to successfully blend our image when promoting our customized health insurance plans for the members of our client associations.”

ClickStreamTV’s video email tool allows businesses to send video in their email to targeted recipients. The video is sent and launched from a custom branded email template with text and PDF attachment capabilities. Launching the video from the email instead of linking it or embedding it helps prevent emails from being blocked by spam detectors, allowing businesses to reach all of their targeted recipients.

“We are impressed with the results,” said Sterczek. “We now have the tools to accomplish our objectives and allow us to consistently provide high quality marketing support and obtain administrative oversight. The solid expertise and service given by Digital One is an unbeatable combination.”

Video Email comes with ClickStreamTV’s Statistical tool that allows businesses to track which recipients opened the emails to which recipients forwarded them, giving businesses the necessary measurements to analyze their campaign effectiveness.

“With businesses increasing their usage of email marketing, inboxes are being flooded and messages are being ignored,” said Doug Buffone, ClickStreamTV Vice President. “By including video in your email, you increase your chances of being noticed and engage your targeted customer with your message.”

Video Email is included in all ClickStreamTV’s video system packages, which includes Standard, Bronze, Silver and Gold. The Standard package price is $59 per month with a one time set-up fee. Businesses can send an unlimited amount of emails to unlimited recipients.

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Remember when you would open your inbox and find yourself overloaded with pages and pages of text? Times changed and emails became more complex, with images taking the place of text-filled documents. With high-speed internet becoming the norm in today’s digital world, static e-mails are not aging well. Now that the speed of instant messages and blackberries have reduced the importance of text based email, businesses are suddenly in need of a new tactic to keep clients checking their inboxes. This is where companies take a page from the web 2.0 trend of video sharing and adapt it into a viable alternative to text emails- Video Email. Rather than waiting for clients to stumble upon their sites, businesses are now able to use video to communicate directly with their consumer.

In the past several years, viewing online video has grown to become a daily activity for many internet users. A Comscore survey found in 2007 that 138 million internet users in America watch videos online.
This translates to three out of every four U.S. internet users, a market that video providers cannot ignore. You might be thinking, why video email? Why not just have the videos posted on your site and let the customers come to you? Surely the effectiveness of sites like YouTube succeed in the mentality that if you build it they will come. Sending a simple email message may seem like the way to inform customers of video content, but why tell them when you can show them? Video email
doesn’t have recipients wade through paragraphs of text. Instead they are able to see and hear the video as soon as they receive the email, receiving your intended message in a fraction of the time it takes with traditional email.

See how ClickStreamTV handles video email.